Scaling global subscription markets and engineering production-ready AI systems.

Directed the 0-to-1 digital market entry for IPSY Mexico, scaling it to the region's #1 beauty subscription with 450,000+ total acquired users. Negotiated roadmap capacity within a US-centric matrix to deploy localized acquisition, retention, and compliance features.

• Executed a research-driven pricing restructure transitioning the model from vanity growth to unit profitability, securing a resilient core of 90,000+ Monthly Active Users.
• Launched a localized 1P e-commerce storefront generating $350,000+ annually and engineered a product selection feature that lifted cohort retention by 16%.
• Mitigated severe cross-border logistical friction by engineering strict address capture UX and transparent shipping data pipelines, effectively eliminating address-related delivery failures.
• Deployed localized TaxID collection workflows, achieving a 98% collection rate with a negligible -0.38% impact on CVR (avoiding a projected -7.95% drop).
• Supported the Data team and managed critical data migration during an enterprise-wide platform transformation, validating complex financial logic across 100+ test cases with a 99% pass rate.

Led the product discipline for the Colombia office of this premier global digital agency, mentoring teams and driving digital transformation for enterprise clients.

• Product Leadership & Mentorship: Managed operations, recruiting, and career development for a team of 20+ product managers across the Colombia office.
• Strategic Client Impact: Led product strategy and execution for key enterprise accounts. Directed the creation of a new Sitecore website for IWG Regus, resulting in a +60% YoY increase in deals per session in the US. Led the redesign and e-commerce launch for luxury brand Hublot using Drupal

Drove product success and user adoption through data-centric product discovery, defining key metrics, and leading empathy-driven design for native mobile and web platforms.

• User-Centric Product Discovery: Introduced data-centric product management practices and defined KPIs/metrics to measure product success.
• Empathy-Driven Design: Led UX workshops with clients and end-users to define product vision, service blueprints, and "jobs-to-be-done" frameworks.
• Major clients management: Coordinated cross-functional teams to deliver native iOS, Android, and web products for major clients, including the Geneva and Lyon Airports.

Successfully scaled the mobile product suite’s regional presence, driving significant growth in the department’s revenue contribution.

• End-to-End Delivery: Led an 8-person cross-functional team (iOS, Android, backend) to design, develop, and successfully launch 2 mobile apps and an SDK across 7 Latin American countries.
• User Research Implementation: Initiated and led the implementation of constant user research and workshops to ensure the products actively solved user pain points, directly increasing the mobile department’s contribution to overall company revenue.

Project Manager at Grability (delivered release for Walmart/Superama Mexico) and UX Strategy Consultant at Imaginamos (managed 4 UX projects and 16 business strategy projects).

• Led a 3-week intensive business and technical requirements workshop for Walmart/Superama Mexico. Performed operational GAP analysis and mapped out functional workflows, successfully coordinating a cross-functional team to prioritize the backlog and deliver the first release.]
• Managed 4 dedicated UX projects, directly designing features, user journeys, wireframes, and Minimum Viable Products (MVPs) for 3 mobile apps and a website.
• Led 16 business strategy projects, redefining business models and value propositions for key accounts (e.g., Davivienda, SABmiller-Bavaria) using business model canvases and financial analysis.